Today, flexibility and accessibility are prerequisites for consumers. To meet these new uses, BNP Paribas Personal Finance has developed long-term rental offers.
What is renting at BNP Paribas Personal Finance?
With 80% of its renting activity carried out in France, BNP Paribas Personal Finance has positioned itself as a major player in long-term rental without an offer to purchase for six years.
Partner brands in France include Samsung, Micromania, Cyclable, Nintendo, Leclerc, But and Conforama. This diversity of partners makes it possible to cover a wide range of products, from high-tech to bicycles, including the latest game consoles and bedding.
This offer has been extended to Italy at Findomestic in 2018 and to Spain and Portugal since last year, demonstrating a resounding success and our commitment to meet the needs of our customers all over Europe.
The partnership with Evollis catalyzed this expansion, allowing a turnover of 20 million euros in 2023 and an estimate of 60 million for 2024.
Why choose long-term rental?
LLD offers considerable benefits to customers, allowing them to pay only for actual use of the product, facilitating access to the latest models, while offering various related services, such as repair for example.
For the partners, this translates into a response adapted to the needs of consumers who increasingly favor use over ownership. The link with our customers is also stronger and promotes their loyalty.
Finally, a crucial aspect of this offer is sustainability. Indeed, once the rental contract is completed, the products are recovered, repaired if necessary and resold in second hand, thus participating in a circular and responsible economy.
Towards new horizons
With 4 out of 10 people ready to opt for renting rather than buying, BNP Paribas Personal Finance continues to develop its long-term rental offer in France and in the countries where it is already deployed.
And because we believe in this vision of the future of consumption, the objective is also to extend this activity to other countries in which we are present, such as the United Kingdom or Germany, the latter having a great maturity in the field of renting.
That is why we offer this mini-series «Fact or Fiction?» to know everything about the long-term rental offer at BNP Paribas Personal Finance.
Watch the first episode with Eric Letassey, Head of Leasing at GBL Retail and Customers Business: