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Cetelem Foundation: new governance

Changes at the head of the Cetelem Foundation

Starting today, a new trio is taking the reins of the Cetelem Foundation, with the mission of continuing our commitment to inclusion through digital sharing.

New appointments include:

  • Miruna Senciuc, Sustainabilty Director (Sustainable Development) of BNP Paribas Personal Finance and CSO (Chief Sustainability Officer) of BNP Paribas Personal Finance France, is appointed President of the Cetelem Foundation, succeeding Serge Le Bolès.
  • Carole Destruhaut, member of the Sustainability Directorate, former General Secretary is appointed General Delegate. She succeeds Philippe Assedo, General Delegate from 2018 to 2024.
  • Cédric Bienvenut, also a member of the Sustainability Department, is appointed Secretary General.

We thank Serge Le Bolès and Philippe Assedo for their involvement in the Foundation.

Discover their testimonials in video

With our trio, come and explore the Cetelem Foundation in 2 minutes flat!

Our purpose and our areas of intervention

Since 2018, the Cetelem Foundation has focused on inclusion through digital sharing.

We work on three main areas, aligned with BNP Paribas Personal Finance’s commitment strategy:

  1. Digital access (tools): we support projects to facilitate access to digital tools.
  2. The transmission of digital skills (uses): we encourage the training and learning of digital skills, as well as the support of beneficiaries over time.
  3. Digital sharing (culture of a digital solidarity): we promote the dissemination of a digital culture solidarity by encouraging the sharing of knowledge and resources.
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