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Michael Rogue – Boulanger (English Version) : Repairability, the essential issue for retailers

31 October 2022
25min 56s

Need a raclette machine? Good news, you can rent it from Boulanger instead of buying it!

This is just one example, among many others, that Boulanger offers to support its customers in their choices of eco-responsible consumption.

Michael Rogue, Director of Ecological Transition at Boulanger, shares with us his vision of responsible consumption, consumer expectations and possible actions as a distributor to educate and propose alternative eco-responsible choices in stores, as on the website.

Among them: the transformation of one of their main stores as part of their «Planet Action» movement with a completely new design of the customer journey to support them, not only in the best choice of the product, but also over the product’s lifetime.

At Boulanger, a point of honour is put on the development of customer support for the maintenance of their products. In this episode, Michael explains to us how taking care of his products makes it possible to considerably lengthen the lifespan of these products, and thus, to limit too recurrent purchases as well as overproduction. Through their Infinity Boulanger program, customers benefit from the lifetime repair of their products purchased from Boulanger or elsewhere.

Boulanger does not stop there since the company proposes to collect used devices from customers in order to recycle them. This option is increasingly present and systematically offered to customers. Accompanied by Recommerce, all multimedia products are reconditioned in the best possible conditions to offer second-hand products… as new!

Through all these actions and projects pushed to the forefront, Boulanger intends to impact consumers’ decisions and keep its commitments. Notably, those of the Paris Agreements: -50% carbon footprint by 2030 and contribute to carbon neutrality by 2050.

Discover how Boulanger and Michael’s Planet team allow everyone to become aware that another consumption is possible, without depriving themselves, by being adapted to the needs of all!

When do you take action?

On the same theme, you will like to listen to the episode of the podcast On The Way with Camille Richard, CSR manager of the French unicorn BackMarket.


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