Obs Auto 2024: Motorists are in a fog

For years, almost since its very inception, the automotive sector developed with little or nothing to hinder its growth and success. Any adversity, such as the oil crisis of the early 1970s, was overcome relatively smoothly. The succession of innovations that saw automobiles evolve from the Ford Model T to the SUV did not, however, reduced their cost, making them the only “mass-market” product to distinguish themselves by becoming ever more expensive. Even so, price remained the main criterion that swayed the purchasing decisions of consumers.