“Inside Out” Interview : Augusto Pinto, Retail Team Leader & Wine and Olive Oil Producer

Company Our employees
Company Our employees

For this tenth edition of Inside Out, we are pleased to present Augusto Taveira Pinto, Team Leader Retail, Winemaker & Olive Oil Producer.

Graduated in Business Management, Augusto joined Cetelem in 1998. He is celebrating this year his 28-year career journey within the company where he has led a diverse path : from Debt Collection to Risk, through credit analysis and financial organization, mainly in the Retail sector.

Since four years, he has been managing the Retail teams in the North region of Portugal.

Hello Augusto, what is your “Unexpected Job” ?

I’d say I’m like the Master Yoda of Retail ! 

In order for my team to move forward with confidence, file after file, without ever losing sight of the client’s interest, my role is to :

  • Motivate Retail Jedi, creating a pleasant work environment and support my team members in their challenges to keep them engaged and fulfilled;
  • To guide by giving them the necessary means to achieve the objectives set;
  • To increase Cetelem’s reputation by developing its attractiveness on the Portuguese market.

In short, I support and reveal the strength of my team in order to expand the Cetelem Galaxy.

If I had to summarize my work in 3 missions, it would be:

  • I support my teams and our B2B customers;
  • I develop and plan the various commercial action plans;
  • I monitor KPIs by regularly measuring business results against objectives.

What’s your “little something extra” ? 🍷

I am a wine and olive oil producer in the Douro region of Portugal.

Indeed, this winemaking activity is a family heritage dating back to 1735. A few years ago, when I lost my father, with my 5 brothers and sisters, we made the choice to take over the business together. This was possible because we gained the knowledge we needed from our family.

I can reconcile these two professions today because we have a well-structured organization and a relationship of trust within the family.

My 3 goals for the family business:

  1. Honouring and perpetuating the family business : maintaining the business and preserving the tradition.
  2. Linking tourism and production : creating a link between tourism in the Douro region and the production of wine and olive oil.
  3. Launching my own brand : my dream is to develop my own wine brand on the market.

Because life is not just about work, what are your “3 Blissful Moments a Day” ? 😄

  1. Reading books 📚 : To relax and think about something else, I read a lot, mainly historical and biographies.
  2. Participate in wine tasting events 🍇 : Definitely, I’m passionate! Wine fairs and tasting days are events that bring together wine lovers, it’s a real pleasure to participate. But in the end, I think that doing simple tastings with friends will still be my favorite activity.
  3. Participate in equestrian events 🐎 : I have a real passion for the equestrian world. Portuguese equestrian art is a true monument to Portuguese culture and identity. It has even been inscribed on the UNESCO Intangible Cultural Heritage of Humanity list in 2024 !

The mascot has a magic wand, what are your 3 wishes for BNP Paribas Personal Finance ? ✨

  1. To continue to make customer satisfaction a pillar of our business.
  2. To value the development of teams in the same way as performance.
  3. That innovation occupies a central place : more means to experiment, simplified processes, efficient AI tools, etc…

You might also like