The Cetelem Foundation is Working with 11 Partners to Capitalise on Digital Opportunities

As a portion of the French population struggles to develop internet literacy and gain confidence with digital technology, the Cetelem Foundation for e-inclusion and digital connection is working with 11 partners and supporting projects that serve the common good. These projects align with the foundation’s three priorities: access, best practices and digital connection.

A National Plan for Combatting Digital Illiteracy

On 13 September 2018 Mounir Mahjoubi, Secretary of State for Digital Affairs, announced a multiyear plan with an estimated budget of between €75 and 100 million to help the nearly one in five French people who have been left behind when it comes to digital literacy. The goal is to train 1.5 million people per year to use digital resources in an effort to finally reach the 13 million French people affected by digitally literacy problems.
To achieve this goal, we will need to mobilise and coordinate all the stakeholders (governments, groups of elected officials partnered with the National Conference of Territories, municipalities, and local public and private stakeholders).


Cetelem Foundation Commitments

The Cetelem Foundation, established by BNP Paribas Personal Finance, is actively contributing to this effort and helping to create a society where everyone can access the digital world and where social integration is made possible by shared knowledge and practices.

Backed by the foundation in France, the Cetelem Foundation aims to promote and facilitate e-inclusion. This is positive proof of BNP Paribas Personal Finance’s civic engagement, and the Foundation intends to become one of the leading organisations promoting e-inclusion in France.

Jean-Marie Bellafiore, Chair of the Cetelem Foundation, explains: « As the digital transformation takes hold throughout the BNP Paribas Group, BNP Paribas Personal Finance is aiming even higher, working to make digital technology more accessible, more useful for society, and a source of social innovation that connects everyone. The company is counting on our foundation to unite all the stakeholders around this goal, making it the centrepiece of our civic engagement strategy. »


Local Networks Promote E-Inclusion

To ensure that all citizens have equal access to digital technology, the Cetelem Foundation is leveraging the extensive local BNP Paribas Personal Finance network to develop a national e-inclusion strategy. The foundation now supports 11 projects from 11 local partners located throughout France.

All these projects align with our goal of teaching digital skills to people in need so they can gain proficiency, prepare themselves for the jobs of the future and become part of a more equitable community.


Our Partners

  • AGIRabcd (a volunteer organisation of retirees working on behalf of developing countries)
  • Ansa (the new agency for active community-building)
  • Apprentis d’Auteuil
  • Artis Multimédia
  • Culture prioritaire
  • Ecole de la 2e chance de Marseille
  • Faire
  • Homeless Plus
  • Permis de vivre la Ville
  • Voisin malin
  • Votre école chez vous

Founded in 1983, AGIRabcd has long worked on behalf of disadvantaged populations and to prevent the social exclusion of the most vulnerable. As the expansion of digital technology engenders new needs in disadvantaged communities, the Cetelem Foundation has partnered with AGIRabcd to help with the development of their “bespoke” digital community-building projects.

The new agency for active community-building or ANSA (for Agence nouvelle des solidarités actives) is a non-profit organisation established in 2006 to implement local, experimental and innovative efforts to combat poverty and exclusion. The Cetelem Foundation is working with this group to counter poverty and promote inclusion for all, helping to create innovative community projects and providing them with a wider scope of action. The “Pilotbudget” programme came about as a result of the cooperation between Ansa and our foundation.

For nearly 150 years, the Apprentis d’Auteuil have been a major player in the social sector, working to keep children safe. Their priorities including keeping children in school, helping young people as they apply for their first jobs, and assisting families with their educational responsibilities. As part of our partnership, the Cetelem Foundation is co-sponsoring a project that will help expand digital opportunities in the school environment, designed to help reduce social inequalities and improve job prospects.

Working since 2004 to fight discrimination and close the digital divide, the Artis Multimédia organisation develops social and educational workshops to help participants become proficient in using computers and online resources. The Cetelem Foundation is working with them and the residents of the town of Saint-Denis to help the organisation with its efforts to close the digital divide.

Since it was founded in 2013, Culture Prioritaire has worked tirelessly to make equal opportunity a reality. The group provides adolescents aged 14–18 from low-income Parisian neighbourhoods with educational and cultural services so that they can access higher education and good careers. To prevent them from dropping out of school and to increase their chances of success, the Cetelem Foundation is helping Culture Prioritaire set up PassAvenir, a powerful platform that helps users identify appropriate career prospects.

Marseille was the first European city to offer young people over the age of 18 who quit school before earning a diploma a second chance for professional development: the project is known as École de la 2ème Chance. It works closely with businesses and aims to help young adults join the workforce through on-the-job training and refresher courses with hands-on learning activities. The Cetelem Foundation is working with the group to help them set up and develop their E-Nova platform, whose purpose is to help companies become more involved in the project.

The Formation et l’Aide à Réinsertion (FAiRe) organisation has been offering training and career services to people in difficulty for over 35 years. The Cetelem Foundation is joining forces with the group on the #MedNum94 project, which aims to expand the digital mediation sector in Val-de-Marne. The purpose of the project is to help targeted groups develop new skills, reduce the growing digital divide in the Val-de-Marne region, help the community become more digitally literate and ultimately help 60% of the people trained as digital mediators find a job in their field.

The Cetelem Foundation also partners with the Homeless Plus app, which enables homeless people to share their locations so they can receive direct aid. The purpose of the technology is to create a vast network connecting homeless individuals and volunteers to deliver help to the most disadvantaged and fight social exclusion and waste. The Foundation is supporting the development of version 2.0 of the app.

Founded in 1987, the Permis de Vivre la Ville group is active in disadvantaged areas, encouraging the population to get involved in community initiatives in their area. The organisation analyses a range of forms of social exclusion and offers solutions. Our work and our belief that digital technology can be a catalyst for job prospects and social integration led us to contribute to the work of colouring Le petit Vampire [the little vampire], a film by Joann Sfar. For the project they hired young people aged 18–25 without diplomas who were looking for work. The dual aims of project are to help them find careers and to provide work for colourists in France, as this process is often outsourced to other countries.

Voisin malin, founded in 2010, aims to help people from working-class neighbourhoods find their place in society by using their talents and their ability to forge meaningful relationships with their peers. Residents are trained and then go on to train others; in this way, the organisation helps restore a sense of community by fostering close-knit ties between residents. The Cetelem Foundation is partnering with the organisation for their “Connected Neighbours” project, which aims to help people develop their digital skills by training resident-trainers who will then go on to train other residents.

The Votre École chez Vous organisation, founded in 1954 and officially recognised for their work, provides homeschooling to children and adolescents with illnesses or disabilities. It employs qualified teachers, in collaboration with the French educational authority; they oversee the official programmes and tailor their content and pacing to the abilities of each student. The Cetelem Foundation works with them to expand their range of virtual classes so that all children have the best possible learning experience no matter what disabilities they face.