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30 years of Cetelem in Portugal

Cetelem Portugal celebrates its 30th anniversary in 2023!

It is a three-decade adventure that Cetelem proudly celebrates in Portugal. The opportunity to acknowledge their commitment to customers and the Portuguese community.
As we celebrate the past with this anniversary, Cetelem Portugal also looks to the future, determined to continue to innovate and support its customers in new and more sustainable projects.

“Together, there is more future.”

To mark this anniversary, Cetelem Portugal has deployed a wide communication campaign starting with display with very special guests: employees, customers, and partners, without whom these 30 years would not have been possible. Under the slogan “Together, there is more future”, this campaign aims to celebrate the projects that have passed, but also those that are yet to come!

On the occasion of this anniversary Charlotte Dennery, CEO of BNP Paribas Personal Finance, gave an interview with Jornal de Negócios.

I will be very happy if the number of customers supported by Cetelem in Portugal grows to one million in 2025.

Charlotte Dennery
CEO of BNP Paribas Personal Finance

A growth that will be possible thanks to a “solid business model” and “good partnerships” in several sectors.

“The future sees us together.”

30 years of Cetelem in Portugal is also 30 years of partnerships celebrated during a dinner in the presence of historical partners such as Volvo, Hyundai or FNAC.

These 30 years of success would not be possible without the commitment of the employees. To bring them all together and highlight their essential role in the development of Cetelem over the decades, a convention followed by a festive dinner was organized in Porto.

30 years of commitment

After 30 years of evolution, Cetelem in Portugal continues to support its customers daily in all their projects, as illustrated by the special anniversary campaign “30 years, 30€” launched to promote Cetelem Black Plus Card.

Cetelem Portugal is also committed to financing more sustainable projects. This is recalled by its presence at the 21st edition of the urban festival FNAC Live in Lisbon with the “Cetelem Water Spot”. What is the Cetelem Water Spot? It is a space for reuse, recharging, refreshing, and rehearsing!

Once again, happy birthday Cetelem in Portugal!

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