What Marketing means at BNP Paribas Personal Finance today
What does Marketing entail at BNP Paribas Personal Finance? What is the image of Marketing at BNP Paribas Personal Finance today and where is it headed? Today, we answer all these questions.
The objective of the Marketing function is clear: to convert customer insights into sustainable value, benefiting both customers, partners, and the company itself.
Building customer value and growth
With operations across Europe, BNP Paribas Personal Finance serves a diverse customer base and works closely with B2B partners. Marketing plays a key role in understanding customer expectations, shaping relevant products and journeys, and and raising customer experience in every country where it is present.
To support growth and to continue being the budget companion of its customers, Marketing at BNP Paribas Personal Finance is becoming more customer-centric, data-driven, and enabled by technology and AI. It works hand in hand with local teams to strengthen acquisition, cross-sell, and retention, while maintaining a strong focus on performance.
At the intersection of customer value and business results, Marketing helps align teams around a shared direction and a common ambition: one team marketing for profitable growth built on customer trust.
Marketing, seen from the inside
Meet Beyza Koyas, Head of Marketing, in this new video. She looks back at her first 100 days in the role and lays out a clear, ambitious vision for Marketing at BNP Paribas Personal Finance.
