VIVA Tech 2025 in a nutshell

Each year, VIVA Technology is the go-to event dedicated to tech, innovation, and creativity. In 2025, the event once again lived up to expectations. From futuristic demos and inspiring conferences to meaningful networking, this edition was full of standouts moments.

For this 9^th edition, BNP Paribas Personal Finance was once again in attendance – a great opportunity to explore the latest innovations, question current practices, and spark promising ideas that could transformour clients’ everyday lives.

VIVA Tech 2025: AI, AI, and more AI

Unsurprisingly, artificial intelligence took center zstage at this 2025 edition. Already ubiquitous in 2024, AI reached a new level this year. It is no longer just viewed as a technology to explore, but now serves as a strategic driver across nearly every sector represented. From finance, to healthcare, retail, mobility, and education, AI is tranforming business models, accelerating adoption, and prompting reevaluation of practices.

Moreover, discussions were not limited to technical aspects. Topics such as ethics, transparency, regulation, and the environmental impact of AI are gaining momentum. AI can no longer be seen as a passing trend – it has become a true societal issue.

BNP Paribas Personal Finance highlights at VIVA Technology

Beyond major annoucements, several initiatives stood out, especially in the areas of sustainable mobility, customer experience, and data utilization.

Retail & Banking: how to make technology accessible for all?

Stamatia Nikolakakis, Head of B2B Retail, shared her key takeaways from the first day at VivaTech. She also hosted a roundtable with Fnac-Darty, discussing what a partnership between a bank and a retailer entails, and what partners expect from us. She highlighted the collaboration between Apple and BNP Paribas Personal Finance as an example. This partnership reflects a core belief: innovating in retail means prioritizaing the customer journey. It’s about integrating new technologies while ensuring simplicity and seamless customer experiences.

IA & Data for hyper-personalized customer journeys

At VIVA Tech, it’s easy to get swept away by the promises of AI – and for good reason. Mouhamed Seck, Machine Learning Engineer at BNP Paribas Personal Finance, highlights how AI is not just everywhere at the event, but also deeply embedded in BNP Paribas Personal Finance’s own strategy. From differentiated pricing and targeting algorithms to an in)house generative AI platform for marketing asset creation, innovation is in full swing.