Cetelem Foundation: 33 years of commitment and still going strong in 2025
For over three decades, the Cetelem Foundation has placed solidarity at the heart of its actions.
Since 2018, it has focused its mission on supporting inclusion through digital sharing, with 39 initiatives already backed.
And this year again, the journey continues alongside inspiring associations across all corners of France!
Long-term commitments
Because a one-time boost is good, but a long-term support is even better! In 2025, the Cetelem Foundation is renewing its support for associations whose projects were already being accompanied in 2024. The goal? To allow them to continue developing their initiatives with confidence and real impact.
Voisin Malin helps improve daily life for residents of disadvantaged neighborhoods through digital tools (parenting, access to media and information, screen addiction, etc.)
Supported by the Cetelem Foundation since 2018.
Eloquentia is digitizing its educational platform to empower young people through public speaking.
Supported by the Cetelem Foundation since 2022.
Maison Pour Tous du Petit Charran now has a digital hub where video games and e-sports are used to re-engage young people with training and digital careers.
Supported by the Cetelem Foundation since 2024.
Renewd support
Some associations previously supported have returned with new projects, always in the service of a more inclusive and accessible digital world.
La Plateforme-Marseille is opening a Cyberpark in Lille, with a series of innovative and playful workshops to raise awareness among young people aout online risks.
Entourage continues to connect citizens and people facing social isolation and hardship through its app Entourage Local and will introduce an AI assistant this year.
La Croix-Rouge française will offer workshops introducing Artificial Intelligence to help prevent digital and social exclusion resulting from emerging technologies.
WeTechCare is launching a new app – a true digital life companion for vulnerable individuals, providing personalized learning and support anytime, anywhere, following its previous digital training programs for caregivers and learners.
Three new associations join the adventure
In 2025, the Cetelem Foundation is pleased to support the projects of three new associations. Their initiatives, grounded in real needs and driven by contagious energy, stood out for their social impact and their ability to foster connection through digital technologu. Welcome abroad!
Psy’script offers a secure digital platform enabling vulnerable, isolated women to access psychological care.
Lecture Jeunesse allows teenagers to become authors through the collaborative creation of a digital book. It fosters both oral and written expression while broadening their artistic experiences.
Habitat et humanisme is introducing an interactive play to demystify digital tools. The association’s beneficiaries will walk away with less apprehension and more enthusiasm to use digital technology.
Dedicated employees who always show up
What makes the Cetelem Foundation strong is also the dedication of thos who bring it to life every day. As every year, wolunteers from our engaged employee community at BNP Paribas Personal Finance took part in selecting these new projects. A tangible way to live out the values of solidarity and inclusion, beyond the workplace.
Need more information? Contact us!
