Cetelem and Solary: supporting eSports, investing in the future

At BNP Paribas Personal Finance, we believe a strong partnership is about much more than simply placing a logo on a jersey. It’s about long-term commitment, hands-on support, and a shared ambition to build something lasting together.

With this vision in mind, and through our commercial brand Cetelem, we’ve been supporting Solary–a dynamic organization in the French eSports scene–for the past three years.

Giving the stage to the voices behind the partnership between Cetelem and Solary

On the Solary Days–an annual event hosted by Solary to bring their community together for festive activities–on July 24 and 25, 2025, we conducted a unique joint interview.
In this short-format video titled “Bunk or Debunk”, Karine and Baptiste, Managing Director of Solary, share their vision for the partnership, their common goals, and the key ingredients behind its success.

Two worlds, one shared vision

Since 2017, Solary has established itself as a major force in the eSports world, particularly in games like League of Legends and Super Smash Bros. With a passionate fanbase an top-tier talent, the team continues to innovate and shine in a constantly evolving industry.
On its part, our brand Cetelem commits every day to adapt its offers to the profile and journey of each individual. Making it possible is our leitmotiv when we commit, even in sectors that may sometimes seem unexpected, such as eSports.

By supporting Solary, we’ve chosen to back a dynamic French organization that reflects the spirit of its time – part of a fast-growing ecosystem that’s reshaping how we consume and connect.

In the end, it’s two very different world coming together–but with a shared drive to support ambition and nurture talent.