Annalise.ai: the new AI tool dedicated to advertising compliance

The regulatory landscape for advertising is more demanding than ever, especially in the consumer credit sector. Each campaign must comply with strict rules to ensure consumer protection.
To meet this challenge, BNP Paribas Personal Finance innovates with Annalise.ai, a generative artificial intelligence tool developed internally by our LEGAL and AI-Delivery teams, with the participation of Marketing. A major breakthrough that is changing the picture for all advertising compliance issues.

An AI-powered solution for advertising compliance

Each year, we produce several hundred consumer credit advertising campaigns. Until now, their legal validation involved a time-consuming and tedious process. Annalise.ai fluidifies and automates this step by allowing reliable, rapid and accurate control.

Thanks to advanced prompt engineering, the tool can review an advertisement in less than a minute and generate a detailed report highlighting potential non-compliance issues and provide tailored recommendations.

A strategic tool that simplifies and accelerates advertising compliance checks

What makes Annalise.ai so powerful? A combination of AI and the business expertise of our teams.
What are the concrete benefits?

For the Legal team: significant time savings on repetitive tasks and an opportunity to develop expertise in AI usage.
For Marketing team: near-instant approvals, allowing campaigns to be adjusted in record time without compromising compliance.

Already live… with more developments to come!

Already operational and effective for analysing advertising e-mails, Annalise.ai is set to extend its scope to other advertising formats and types of banking products.

And this is just the beginning! This tool opens up new possibilities for the use of AI in advertising compliance, but also and above all, it optimises internal processes and strengthen BNP Paribas Personal Finance’s position as a leader in innovation.