About us
The purpose of the Cetelem Foundation: social inclusion for people in difficulty
“So that tomorrow, a person in difficulty is recognized and included in a supportive community.”
Our mission: Contribute to breaking the isolation of people in difficulty, help them with their struggles and restore their power to act.
Our 3 priorities:
- Recognition and destigmatization: helping people in difficulty to break the cycle of isolation and regain a sense of legitimacy to reach out to others and seek help.
- Welcome and consideration: facilitating access to places and devices dedicated to people in difficulty, while working towards diversity, and promoting exchanges, dialogues, and mutual aid.
- Balance in relationships: helping to restore a sense of purpose to people in difficulty, and to make them aware of their strengths.
A Foundation committed to its values of proximity, equity, reliability, and responsibility, because every connection matters!
Our Governance
The Executive Committee
The Cetelem Foundation has an executive committee composed of 9 directors including 5 representatives of the company and 4 external qualified personalities, appointed for a term of 3 years, renewable once. It meets at least once a year and defines the guidelines and validates the projects supported by the Cetelem Foundation.
Representative members of BNP Paribas Personal Finance
As of November 1, 2025, the members of the Cetelem Foundation Executive Committee are:
Miruna Senciuc
Chairwoman of the Cetelem Foundation
Carole Destruhaut
General Delegate of the Cetelem Foundation
Franck Vignard-Rosez
Member of the executive committee of the Cetelem Foundation
Isabelle Wolff
Member of the executive committee of the Cetelem Foundation
Perrine Tesse
Member of the executive committee of the Cetelem Foundation
External members
Charlotte Limousin
Entrepreneur Founder THARGO
Jan Buscher
Deputy Chief Executive Officer of MEDNUM The cooperative of digital inclusion actors
Other members
Cédric Bienvenut
Secretary General of the Cetelem Foundation
Aurélie Mercier
Representative of the Fondation de France
The committee of volunteer collaborators
This committee, made up of volunteers from the community of employees of BNP Paribas Personal Finance, reviews all eligible projects from the new associations and pre-selects those that are best aligned with the Foundation’s challenges.
The pre-selection of projects established by this committee is then presented to the Executive Committee, which is responsible for the final validation of the projects and the granting of grants.
The diversity of projects supported
The Fondation team is committed to supporting general interest structures, including their projects:
- concern beneficiaries with varied profiles (youth, homeless, seniors, people with disabilities, …)
- are socially innovative (providing vulnerable women with access to psychological care on a secure digital platform, enabling adolescents to be authors through the collective creation of a digital book,…)
- are deployed across all territories of France, including the Overseas Departments and Regions (DROM).
The associations supported in 2025
