{"id":46851,"date":"2026-10-09T09:00:00","date_gmt":"2026-10-09T07:00:00","guid":{"rendered":"https:\/\/personal-finance.bnpparibas\/?p=46851"},"modified":"2026-10-09T10:57:40","modified_gmt":"2026-10-09T08:57:40","slug":"en-parole-dexpert-mobility-vincent-sussfeld","status":"publish","type":"post","link":"https:\/\/personal-finance.bnpparibas\/en\/en-parole-dexpert-mobility-vincent-sussfeld\/","title":{"rendered":"Expert insight: from outsider to leader, BNP Paribas Personal Finance\u2019s strategic ambitions in Mobility"},"content":{"rendered":"
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BNP Paribas Personal Finance and its partners now finance over 4 million vehicles worldwide through leasing or credit.<\/strong>
This achievement is the result of a long-standing strategy that has positioned mobility as a key driver for BNP Paribas Personal Finance, accounting for\u00a044% of its outstanding loans<\/strong>\u00a0and generating\u00a0\u20ac17 billion in new production in 2025<\/strong>.

We spoke with\u00a0Vincent Sussfeld, Deputy CEO in charge of Global Business Lines at BNP Paribas Personal Finance<\/strong>, who explains the company\u2019s approach to mobility and reveals the sector\u2019s key outlook to support partners and customers toward more responsible and sustainable mobility!<\/p>\n<\/div>\n\n

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How do you view the evolution of the automotive market in recent years, and how has BNP Paribas Personal Finance succeeded in standing out?<\/strong><\/h2>\n<\/div>\n\n
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Over the past few years, the automotive market has undergone a\u00a0major transformation<\/strong>, driven first by the electrification of vehicles<\/a>, the rise of data, and the emergence of autonomous cars. These technological shifts have also reshuffled global competition, with\u00a0China and its manufacturers now playing a central role<\/strong>. Despite recent slowdowns, China remains the world\u2019s largest market, with nearly\u00a025 million vehicles sold in 2025<\/strong>, and Chinese production (over 32 million light vehicles) accounts for\u00a0one-third of global output<\/strong>.<\/p>\n<\/div>\n\n

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These structural changes have been compounded by the effects of COVID-19, which exacerbated imbalances between shortages and overcapacity, leading to\u00a0high volatility in prices and residual values<\/strong>. Regulatory uncertainty<\/strong>\u00a0further increases instability for industry players and their customers.<\/p>\n<\/div>\n\n

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In this context,\u00a0economic trade-offs have become decisive<\/strong>. The\u00a02027 Cetelem Automotive Observatory<\/strong>\u00a0confirms that, despite varying national sensitivities,\u00a0price remains the top purchasing criterion<\/strong>, even as vehicle acquisition and usage costs rise. <\/p>\n<\/div>\n\n

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In this turbulent period, our role is crucial:\u00a0turning these changes into opportunities to support our customers and partners<\/strong>. To achieve this, the\u00a0BNP Paribas Group<\/strong>\u00a0has conducted a\u00a0major strategic review<\/strong>\u00a0in recent years and decided to\u00a0heavily invest in mobility and automotive financing<\/strong>. BNP Paribas Personal Finance\u2019s\u00a0average outstanding loans linked to mobility now exceed \u20ac47 billion<\/strong>.<\/p>\n<\/div>\n\n

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In 2026, growth remains strong (+14% as of August)<\/strong>, driven by new agreements, even as market developments remain weak. Between 2021 and 2026, Personal Finance Mobility increased its business volume by nearly 60%<\/strong>, from \u20ac12 billion to \u20ac19 billion<\/strong>.<\/p>\n<\/div>\n\n

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\ud83d\udccc Read the full 2027 Cetelem Automotive Observatory study<\/p>\n<\/div>\n\n

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How did we achieve this result?<\/strong><\/h2>\n<\/div>\n\n
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To reach this outcome, we went through\u00a0two major transformation phases: structuring automotive financing activities before 2020, followed by\u00a0acceleration between 2021 and 2025.<\/p>\n<\/div>\n\n

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I\u2019d like to focus on this\u00a0acceleration period, which was marked by\u00a0three key elements:<\/p>\n<\/div>\n\n

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  1. Strategic integrated partnerships<\/strong>, particularly with\u00a0Stellantis\u00a0(covering 14 brands in major European markets, including the UK and Germany) and\u00a0Jaguar Land Rover (JLR)\u00a0across 9 regions. This momentum continued in\u00a02026\u00a0with new major commercial partnerships, such as\u00a0Emil Frey in France<\/a>, Geely in Spain and Germany, and Mazda in Italy. These collaborations have\u00a0deeply transformed our business, benefiting all our partners and translating into\u00a0real commercial successes. For example,\u00a0Stellantis Bank\u2019s production grew by 21% in one year.<\/li>\n<\/div>\n\n
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  2. Expanding our portfolio<\/strong>\u00a0through diversified agreements and partnerships with new key players, particularly\u00a0Chinese manufacturers. Since\u00a02015, we have successfully built a\u00a0joint venture with Geely Group in China, which is on track to become the\u00a0#1 player in the Chinese market. Additionally, over the past five years, we have developed\u00a0in-depth collaborations with the top 5 Chinese automakers, such as\u00a0Chery, with whom we\u00a0multiplied our production fivefold in the UK in just one year, exceeding\u00a0\u20ac1 billion.<\/li>\n<\/div>\n\n
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  3. Launching BNP Paribas Mobility<\/strong>, aimed at providing a\u00a0comprehensive offering\u00a0and strengthening cooperation between BNP Paribas entities (Personal Finance, Arval, Cardif, CIB (Corporate & Institutional Banking), and Leasing Solutions).\u00a0Personal Finance Mobility played a major role in this initiative, contributing\u00a040% of the additional revenue generated between 2021 and 2025.<\/li>\n<\/div><\/ol>\n<\/div>\n\n
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    Our success is based not only on the\u00a0strategy outlined above\u00a0but also on\u00a0enhancing our professionalism. We have dedicated\u00a0significant resources\u00a0to developing\u00a0high-performance tools\u00a0to support dealers and effectively monitor\u00a0inventory and residual values. Leveraging our expertise from other sectors (for example, BNP Paribas Personal Finance is the\u00a0exclusive partner of Apple in major European countries), we have\u00a0enriched the customer journey\u00a0and positioned our automotive offering in the\u00a0premium segment.<\/p>\n<\/div>\n\n

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    This approach has allowed us to acquire the know-how and resources needed to provide a service comparable to that of a captive finance company<\/strong>, while benefiting from the strengths of a bank.<\/p>\n<\/div>\n\n

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    Beyond all these investments, it is above all the commitment of our central and local teams<\/strong> that has made the difference on a daily basis.<\/p>\n<\/div>\n\n

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    Looking ahead, what are your development challenges and objectives?<\/strong><\/h2>\n<\/div>\n\n
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    Our ambition is clear: to become the leader in mobility financing in Europe<\/strong>.<\/p>\n<\/div>\n\n

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    We continue to invest in\u00a0synergies within the BNP Paribas Group, through\u00a0BNP Paribas Mobility, to meet the needs of all market players\u2014whether established or new. Our approach must combine\u00a0industrialization (“one-stop shop”) and personalization (“not one size fits all”).<\/p>\n<\/div>\n\n

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    Our new strategic plan marks the beginning of a\u00a0phase of profitable growth:\u00a0critical mass achieved, reinforced legitimacy, development of new partnerships without neglecting existing ones, and adaptation to rising interest rates. Our teams are highly focused on\u00a0customer satisfaction\u00a0as well as the\u00a0profitability of our activities, which requires\u00a0strong commercial discipline, cost optimization, and rigorous risk management.<\/p>\n<\/div>\n\n

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    Our priorities are clear: continue building on expert and committed teams<\/strong>, support our partners<\/strong>, combine economic performance and social responsibility: do good & do well!<\/strong><\/p>\n<\/div>\n\n

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    Indeed, beyond these financial objectives, we remain fully aware of our\u00a0social responsibility:\u00a0mobility is essential for our customers and must remain accessible. At the heart of our business is enabling customers to\u00a0purchase a quality vehicle under good conditions. From an environmental perspective, we\u00a0encourage the transition to electric and hybrid vehicles, and we are proud of the growth in our\u00a0green outstanding loans, which are expected to exceed\u00a0\u20ac11 billion in 2026.<\/p>\n<\/div>\n\n

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    FAQ<\/h2>\n\n\n\n

    Why has mobility become a major strategic focus for BNP Paribas Personal Finance?<\/h3>\n\n\n\n

    Mobility now represents\u00a044% of BNP Paribas Personal Finance\u2019s outstanding loans. This activity has become a\u00a0growth driver\u00a0thanks to strategic investments, the development of major partnerships, and evolving mobility trends.<\/p>\n\n\n\n

    What is BNP Paribas Personal Finance\u2019s position in the mobility market?<\/h3>\n\n\n\n

    BNP Paribas Personal Finance and its partners now finance\u00a0over 4 million vehicles worldwide\u00a0through credit or leasing.<\/p>\n\n\n\n

    What are the main disruptions in the automotive market in 2026?<\/h3>\n\n\n\n

    The sector is undergoing several major transformations:<\/p>\n\n\n\n

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    • Electrification of the automotive fleet<\/li>\n\n\n\n
    • Growth of data and connected vehicles\u00a0<\/li>\n\n\n\n
    • Gradual emergence of autonomous vehicles<\/li>\n\n\n\n
    • Rise of Chinese manufacturers<\/li>\n\n\n\n
    • High volatility in prices and residual values<\/li>\n\n\n\n
    • Constantly evolving regulatory environment<\/li>\n<\/ul>\n\n\n\n

      In this context,\u00a0what is the role of a financing player like BNP Paribas Personal Finance?<\/h3>\n\n\n\n

      The challenge is to\u00a0support manufacturers, dealers, and customers in an increasingly complex and uncertain environment. Financing helps\u00a0facilitate access to mobility\u00a0while assisting partners in adapting to market changes.<\/p>\n\n\n\n

      BNP Paribas Personal Finance has strengthened its presence alongside: <\/p>\n\n\n\n

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      • Stellantis, covering\u00a014 brands in key European markets<\/li>\n\n\n\n
      • Jaguar Land Rover (JLR)across\u00a09 regions<\/li>\n\n\n\n
      • Emil Frey in France<\/li>\n\n\n\n
      • Geely in Spain and Germany<\/li>\n\n\n\n
      • Mazda in Italy<\/li>\n<\/ul>\n\n\n\n

        What role does BNP Paribas Mobility play?<\/h3>\n\n\n\n

        BNP Paribas Mobility aims to provide a\u00a0comprehensive response to the needs of the mobility ecosystem\u00a0by bringing together the expertise of several BNP Paribas business lines:\u00a0Personal Finance, Arval, Cardif, CIB (Corporate & Institutional Banking), and Leasing Solutions.<\/p>\n\n\n\n

        This initiative has helped\u00a0accelerate value creation\u00a0and develop\u00a0more integrated offerings for partners.<\/p>\n\n\n\n

        What is BNP Paribas Personal Finance\u2019s ambition for the coming years?<\/h3>\n\n\n\n

        BNP Paribas Personal Finance\u2019s stated ambition is clear:\u00a0to become the leader in mobility financing in Europe.<\/p>\n\n\n\n

        The company\u2019s priorities are: <\/p>\n\n\n\n

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        • Continuing synergies within the BNP Paribas Group<\/li>\n\n\n\n
        • Developing new partnerships<\/li>\n\n\n\n
        • Continuously improving the customer experience<\/li>\n\n\n\n
        • Ensuring profitable and disciplined growth<\/li>\n\n\n\n
        • Maintaining strict risk and cost management<\/li>\n<\/ul>\n\n\n\n

          How does BNP Paribas Personal Finance\u2019s Mobility strategy integrate sustainability challenges?<\/h3>\n\n\n\n

          BNP Paribas Personal Finance aims to\u00a0support the transition to more responsible mobility, particularly by financing\u00a0electric and hybrid vehicles.\u00a0Green outstanding loans are expected to exceed \u20ac11 billion in 2026.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

          BNP Paribas Personal Finance and its partners now finance over 4 million vehicles worldwide through leasing or credit.This achievement is the result of a long-standing strategy that has positioned mobility as a key driver for BNP Paribas Personal Finance, accounting for\u00a044% of its outstanding loans\u00a0and generating\u00a0\u20ac17 billion in new production in 2025. We spoke with\u00a0Vincent […]<\/p>\n","protected":false},"author":1945,"featured_media":46850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[372,215,217],"tags":[],"class_list":["post-46851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobilite-en","category-company-en","category-business-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/posts\/46851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/users\/1945"}],"replies":[{"embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/comments?post=46851"}],"version-history":[{"count":2,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/posts\/46851\/revisions"}],"predecessor-version":[{"id":46853,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/posts\/46851\/revisions\/46853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/media\/46850"}],"wp:attachment":[{"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/media?parent=46851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/categories?post=46851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/tags?post=46851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}