{"id":46828,"date":"2026-09-21T14:34:35","date_gmt":"2026-09-21T12:34:35","guid":{"rendered":"https:\/\/personal-finance.bnpparibas\/?p=46828"},"modified":"2026-09-21T14:35:42","modified_gmt":"2026-09-21T12:35:42","slug":"hr-and-ai-expert-insights","status":"publish","type":"post","link":"https:\/\/personal-finance.bnpparibas\/en\/hr-and-ai-expert-insights\/","title":{"rendered":"Expert Insight: “The HR function is at the heart of the AI-driven transformation”"},"content":{"rendered":"
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Fr\u00e9d\u00e9ric Thoral, Human Resources Director at BNP Paribas Personal Finance, shares his vision of the role Human Resources plays in the company\u2019s AI-driven transformation.
It reminds us of the mission of the HR function and how it fully plays its role in making AI not only a performance lever but also an accelerator for engagement, development, and trust.<\/p>\n<\/div>\n\n

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Artificial intelligence is gradually transforming the way we work. It is giving rise to new uses, new tools and new interactions between employees and artificial technology. In this model, the human role does not disappear: it evolves towards more supervision, analysis, and discernment.<\/strong><\/p>\n<\/div>\n\n

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It is not just a technological or operational matter. At BNP Paribas Personal Finance, it invites us to rethink roles, strengthen skills and empower employees to play their full part in the transformation.<\/strong><\/p>\n<\/div>\n\n

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Anticipate, train and reassure<\/h2>\n<\/div>\n\n
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The mission of Human Resources is therefore to anticipate, train, reassure and create the conditions for sustainable adoption. It is not just about deploying tools, but about building a common AI culture: useful, responsible, practical and aligned with the company’s mission as well as with the expectations of its employees where resources are fully integrated into daily working. \u200b<\/strong><\/p>\n<\/div>\n\n

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In five years, AI will be invisible\u2014fully integrated into our daily work\u2014and what will make the difference will no longer be access to AI, but the way we know how to use it to create value<\/strong> as a BNP Paribas Personal Finance employee. \u200b <\/p>\n<\/div>\n\n

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Today, the company already has a strong data culture, which supports the gradual integration of AI across business functions. However, the success of this transition depends above all on our ability to evolve our practices, management approaches and collective skills.<\/strong><\/p>\n<\/div>\n\n

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The 3 HR priorities at BNP Paribas Personal Finance<\/h2>\n<\/div>\n\n
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This evolution represents a major project for the HR function. Here are our three priorities:<\/p>\n<\/div>\n\n

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1. Supporting the evolution of roles<\/h3>\n<\/div>\n\n
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From marketing to risk management, from legal to customer relations, AI is gradually transforming employees’ tasks, individual responsibilities, and our working methods. HR plays a key role in\u00a0helping teams transition from an execution-based approach to one of enhanced supervision, analysis, and decision-making. \u200b<\/strong><\/p>\n<\/div>\n\n

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The AI tools already provided to the teams demonstrate the importance of an approach tailored to the needs of every business line. A legal expert, a developer or a team manager does not use AI in the same way. For HR, the challenge is therefore to support these uses <\/strong>as closely as possible to day-to-day operations, taking into account operational realities and the skills that need to be developed..<\/p>\n<\/div>\n\n

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2. Supporting employees\u2019 skills development<\/h3>\n<\/div>\n\n
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The customer relationship illustrates the transformation we are experiencing. AI enables a shift from a primarily transactional approach to a more personalized, conversational relationship.<\/strong><\/p>\n<\/div>\n\n

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Artificial intelligence offers tremendous opportunities for employees: this means fewer repetitive tasks<\/strong> and more added value<\/strong> in listening, board advice and support.<\/p>\n<\/div>\n\n

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This evolution requires new relational, analytical and digital skills, as well as the ability to work with tools that enhance decision-making without replacing human judgment.<\/p>\n<\/div>\n\n

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AI therefore requires HR to enable every employee to understand, use and shape AI\u2014not alone, but collectively, as a team, and to strengthen the understanding of the opportunities offered by these technologies.<\/strong><\/p>\n<\/div>\n\n

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To accompany every employee in this transition, BNP Paribas Personal Finance has implemented the following initiatives:<\/p>\n<\/div>\n\n

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  • A\u00a0digital, gamified, and multilingual generative AI onboarding program<\/strong>, accessible to all\u00a0BNP Paribas Personal Finance<\/strong>\u00a0employees in France and internationally.<\/li>\n<\/div>\n\n
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  • Targeted training<\/strong>\u00a0to support the rollout of the\u00a0BNP Paribas Group\u2019s internal AI assistant<\/strong>, enabling every\u00a0BNP Paribas Personal Finance<\/strong>\u00a0employee to test and use AI in a secure environment.<\/li>\n<\/div>\n\n
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  • An\u00a0AI Ambassador community<\/strong>\u00a0present in each of our countries, whose role is not to be a technical AI expert but rather a\u00a0business expert<\/strong>\u00a0acting as a bridge between technical and business teams. These ambassadors play a crucial role in\u00a0promoting and integrating AI technologies<\/strong>\u00a0into our operations.<\/li>\n<\/div><\/ul>\n<\/div>\n\n
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    3. Supporting managers as their role evolves<\/h3>\n<\/div>\n\n
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    AI must remain at the service of humans, within a controlled framework<\/strong>. It also becomes essential\u00a0to strengthen soft skills<\/strong>\u00a0\u2014 critical thinking, adaptability, cooperation, listening and discernment \u2014 to enable everyone to interact with these technologies in a responsible and value-creating way. This involves supporting managers in evolving their role, clarifying usage rules, securing practices, and maintaining\u00a0a balance between efficiency, responsibility, and quality of work life.<\/strong><\/p>\n<\/div>\n\n

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    Beyond the evolution of our ways of working, artificial intelligence offers\u00a0an opportunity for BNP Paribas Personal Finance\u00a0to accelerate our innovations, enhance our clients’ experience and strengthen our positioning as a technology-driven company.\u00a0<\/p>\n<\/div>\n\n

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    It goes beyond efficiency:\u00a0it unlocks new potential in each of us!<\/p>\n<\/div>\n\n

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    <\/div>\n<\/div>\n\n
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    FAQ<\/h2>\n\n\n\n

    What is the role of Human Resources in AI-driven transformation?<\/strong><\/h3>\n\n\n\n

    Human Resources (HR) is responsible for\u00a0supporting the adoption of artificial intelligence\u00a0within the company. Its role is to\u00a0anticipate changes in job roles, develop employee skills, and create the conditions for responsible and sustainable AI use.<\/p>\n\n\n\n

    Why is AI also an HR issue?<\/strong><\/h3>\n\n\n\n

    AI does not just transform tools and processes\u2014it\u00a0reshapes job roles, required skills, and ways of working. HR plays a key role in\u00a0preparing employees for these changes, supporting managers, and fostering team engagement\u00a0in the transformation.<\/p>\n\n\n\n

    How is AI transforming jobs?<\/strong><\/h3>\n\n\n\n

    Artificial intelligence\u00a0automates repetitive tasks, allowing employees to focus more on\u00a0analysis, decision-making, advisory, and supervision. This shift affects many fields, including\u00a0marketing, customer relations, risk management, IT, and legal services.<\/p>\n\n\n\n

    What are the main HR challenges related to AI?<\/strong><\/h3>\n\n\n\n

    The key challenges include:<\/p>\n\n\n\n

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    • Upskilling employees\u00a0to adapt to new demands,<\/li>\n\n\n\n
    • Supporting changes in work practices,<\/li>\n\n\n\n
    • Building trust in AI tools,<\/li>\n\n\n\n
    • Ensuring responsible AI use.<\/li>\n<\/ul>\n\n\n\n

      The goal is to\u00a0enable everyone to leverage AI while maintaining a strong human dimension\u00a0in their work.<\/p>\n\n\n\n

      What are BNP Paribas Personal Finance\u2019s HR priorities regarding AI?<\/strong><\/h3>\n\n\n\n

      BNP Paribas Personal Finance focuses on\u00a0three key priorities:<\/p>\n\n\n\n

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      1. Supporting the evolution of job roles,<\/li>\n\n\n\n
      2. Developing employee skills,<\/li>\n\n\n\n
      3. Helping managers adapt to their changing roles.<\/li>\n<\/ol>\n\n\n\n

        This approach aims to make AI\u00a0not just a performance driver, but also a tool for professional development and engagement.<\/p>\n\n\n\n

        How does BNP Paribas Personal Finance train employees in AI?<\/strong><\/h3>\n\n\n\n

        The company has implemented several initiatives:<\/p>\n\n\n\n

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        • A\u00a0generative AI onboarding program\u00a0accessible to all employees,<\/li>\n\n\n\n
        • Dedicated training\u00a0on BNP Paribas Group\u2019s AI tools,<\/li>\n\n\n\n
        • A\u00a0network of AI Ambassadors\u00a0across all countries where the company operates.<\/li>\n<\/ul>\n\n\n\n

          The objective is to\u00a0enable everyone to understand, test, and use AI in a secure environment.<\/p>\n\n\n\n

          What is an AI Ambassador?<\/strong><\/h3>\n\n\n\n

          An\u00a0AI Ambassador\u00a0is a business-focused employee who\u00a0bridges the gap between technical and operational teams. Their role is to: encourage the adoption of new tools, help colleagues\u00a0identify relevant AI use cases, share best practices,<\/p>\n\n\n\n

          Will AI replace employees?<\/strong><\/h3>\n\n\n\n

          BNP Paribas Personal Finance\u2019s vision is that\u00a0AI does not replace employees\u2014it transforms their roles. Human skills such as\u00a0critical thinking, judgment, active listening, creativity, and collaboration\u00a0become even more valuable in an AI-augmented work environment.<\/p>\n\n\n\n

          How is AI transforming customer relations?<\/strong><\/h3>\n\n\n\n

          AI enables\u00a0more personalized and conversational interactions. By automating administrative and repetitive tasks, it\u00a0frees up time for teams to better support, advise, and meet customer needs\u00a0in a more meaningful way.<\/p>\n\n\n\n

          What is the role of managers in an AI-augmented workplace?<\/strong><\/h3>\n\n\n\n

          Managers play a\u00a0crucial role in driving change\u00a0by:<\/p>\n\n\n\n

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          • Helping teams\u00a0adopt new tools,<\/li>\n\n\n\n
          • Clarifying usage guidelines,<\/li>\n\n\n\n
          • Encouraging skill development,<\/li>\n\n\n\n
          • Balancing performance, responsibility, and work-life quality.<\/li>\n<\/ul>\n\n\n\n

            Which skills are becoming essential with AI?<\/strong><\/h3>\n\n\n\n

            While\u00a0technical skills remain important,\u00a0human skills are gaining even more value, including: critical thinking, adaptability, collaboration, analytical skills, active listening, judgment and discernment.<\/p>\n\n\n\n

            What will AI usage look like in five years?<\/strong><\/h3>\n\n\n\n

            According to BNP Paribas Personal Finance, AI will\u00a0become seamlessly integrated into daily work, to the point of being nearly invisible. The focus will shift from\u00a0accessing tools to using them effectivelyto\u00a0create value for customers, teams, and the company.<\/p>\n\n\n\n

            Why does BNP Paribas Personal Finance see AI as an opportunity?<\/strong><\/h3>\n\n\n\n

            Artificial intelligence\u00a0accelerates innovation, enhances customer experience, and boosts company performance. Beyond efficiency gains, it also\u00a0provides opportunities to develop new skills and unlock employee potential.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

            Fr\u00e9d\u00e9ric Thoral, Human Resources Director at BNP Paribas Personal Finance, shares his vision of the role Human Resources plays in the company\u2019s AI-driven transformation.It reminds us of the mission of the HR function and how it fully plays its role in making AI not only a performance lever but also an accelerator for engagement, development, […]<\/p>\n","protected":false},"author":1945,"featured_media":46498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[215,217],"tags":[],"class_list":["post-46828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-en","category-business-en"],"acf":[],"yoast_head":"\nAI: What Role for HR in Transforming Jobs?<\/title>\n<meta name=\"description\" content=\"Training, career evolution, and management: Discover how Human Resources supports AI adoption at BNP Paribas Personal 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