{"id":46345,"date":"2026-06-25T10:48:48","date_gmt":"2026-06-25T08:48:48","guid":{"rendered":"https:\/\/personal-finance.bnpparibas\/?p=46345"},"modified":"2026-06-25T10:48:49","modified_gmt":"2026-06-25T08:48:49","slug":"ai-in-finance-vivatech-2026","status":"publish","type":"post","link":"https:\/\/personal-finance.bnpparibas\/en\/ai-in-finance-vivatech-2026\/","title":{"rendered":"At the heart of innovation shaping the future of finance"},"content":{"rendered":"<div class=\"container\">\n<p class=\"has-green-dark-background-color has-text-color has-background has-link-color wp-elements-7df2c137895465db562e43d87c122e14 wp-block-paragraph\" style=\"border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-left-radius:28px;border-bottom-right-radius:28px;color:#ffffff\">From agentic commerce to supporting groundbreaking startups and embracing major tech trends,\u00a0<strong>BNP Paribas Personal Finance<\/strong>\u00a0reaffirmed its role as a driver of digital transformation at\u00a0<strong>VivaTech<\/strong>.<br><br>Each year,\u00a0<strong>VivaTech<\/strong>\u00a0serves as a revealing lens\u2014a mirror held up to the entire tech ecosystem to measure what has truly changed. In 2026, the verdict is clear: artificial intelligence has moved beyond promises and into reality. And once again,\u00a0<strong>BNP Paribas Personal Finance<\/strong>\u00a0was present, staying true to its commitment to innovation, backed by the\u00a0<strong>BNP Paribas Group<\/strong>.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\"><strong>AI everywhere, but with purpose<\/strong><\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">What&nbsp;<strong>Vincent Ducrey, President of the Hub Institute<\/strong>, observed this year marks a turning point: AI is no longer a generic topic. It has evolved into real-world solutions, precise verticals, and measurable use cases. From enhancing customer experience to boosting team productivity and designing smarter products, AI is now hard at work.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">For&nbsp;<strong>BNP Paribas Personal Finance<\/strong>, this shift validates a strategy that has been in motion for years, directly shaping its technological roadmap:&nbsp;<strong>augmented CRM, intelligent chatbots, agentic commerce, and partner relationship management<\/strong>.<\/p>\n<\/div>\n\n<div class=\"container\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"iframe-wrapper\"><iframe title=\"Vid\u00e9o Youtube - \ud83d\udea8 Hunting for the next big tech trend \ud83d\udea8\" src=\"https:\/\/www.youtube.com\/embed\/xzCMsqW0LRc?feature=oembed\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\"><strong>A new approach to training: the power of immersion<\/strong><\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Internally,&nbsp;<strong>BNP Paribas Personal Finance<\/strong>&nbsp;is leveraging AI to accelerate upskilling among its employees. The company has formed a strategic partnership with&nbsp;<strong>Muchbetter.ai<\/strong>, a startup specializing in immersive training solutions, to reinvent learning programs for sales teams and customer advisors.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Gone are the days of passive slide decks\u2014personalized learning journeys are taking their place. Through an&nbsp;<strong>AI-powered immersive simulation platform<\/strong>, employees can train with virtual customers, replicating real-world scenarios with striking realism. The goal? To sharpen reflexes, refine arguments, and enhance the quality of client interactions.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">This approach breaks away from traditional training methods. Instead of top-down presentations, employees engage in&nbsp;<strong>repetition-based learning<\/strong>, progressing at their own pace and building confidence. Following promising pilot results, the program is now being rolled out internationally.<\/p>\n<\/div>\n\n<div class=\"container\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"iframe-wrapper\"><iframe title=\"Vid\u00e9o Youtube - \ud83e\udd14 Training our teams with AI clients? Here&amp;apos;s how. \ud83e\udd14\" src=\"https:\/\/www.youtube.com\/embed\/MOezwXFRdJw?feature=oembed\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"block quote-with-author\">\n    <div class=\"container\">\n\n        <div class=\"quote-card\">\n            <div class=\"quote-card__media\">\n                <img decoding=\"async\"\n                    src=\"https:\/\/personal-finance.bnpparibas\/app\/themes\/personalfinance-v2\/dist\/images\/cnx-quotes.png\"\n                    alt=\"\"\n                    loading=\"lazy\"\n                    class=\"quote-card__image\">\n            <\/div>\n\n            <div class=\"quote-card__content\">\n                                    <div class=\"quote-card__text\">\n                        <blockquote>At BNP Paribas Personal Finance, the opportunity wasn\u2019t just to digitalize learning, but it was to change the experience itself.<\/blockquote>\n                    <\/div>\n                                <p class=\"quote-card__author-info\">\n                                            <span class=\"quote-card__author\">Arnaud Ladrech<\/span><span class=\"quote-card__separator\">, <\/span>                                                                <span class=\"quote-card__role\">Program Manager at BNP Paribas Personal Finance<\/span>\n                                    <\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\"><strong>Agentic commerce in Finance: a tangible reality<\/strong><\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">Agentic commerce is no longer just a futuristic concept\u2014it\u2019s here. During a panel discussion on the topic,&nbsp;<strong>Beyza Koyas, Head of Marketing at BNP Paribas Personal Finance<\/strong>, presented a vision that goes far beyond traditional digitalization. At its core is the&nbsp;<strong>&#8220;Personal Coach&#8221;<\/strong>, an AI agent capable of understanding customer needs, anticipating financial challenges, and proactively offering tailored solutions.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">With&nbsp;<strong>Personal Coach<\/strong>,&nbsp;<strong>BNP Paribas Personal Finance<\/strong>&nbsp;is redefining customer relationships. Yet, the company is careful not to pit AI against human expertise. The ambition is not to replace advisors but to empower them\u2014freeing them to focus on what truly matters:&nbsp;<strong>listening, empathy, and building lasting trust with clients<\/strong>.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">This balanced approach sets&nbsp;<strong>BNP Paribas Personal Finance<\/strong>&nbsp;apart in an industry where the push for automation sometimes overshadows the human element.<\/p>\n<\/div>\n\n<div class=\"container\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"iframe-wrapper\"><iframe title=\"Vid\u00e9o Youtube - \ud83d\udd2e When your bank app becomes a mind reader \ud83d\udd2e\" src=\"https:\/\/www.youtube.com\/embed\/p_iAw_Mpq4A?feature=oembed\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"block quote-with-author\">\n    <div class=\"container\">\n\n        <div class=\"quote-card\">\n            <div class=\"quote-card__media\">\n                <img decoding=\"async\"\n                    src=\"https:\/\/personal-finance.bnpparibas\/app\/themes\/personalfinance-v2\/dist\/images\/cnx-quotes.png\"\n                    alt=\"\"\n                    loading=\"lazy\"\n                    class=\"quote-card__image\">\n            <\/div>\n\n            <div class=\"quote-card__content\">\n                                    <div class=\"quote-card__text\">\n                        <blockquote>AI will handle speed, simplicity and scale. Humans will bring empathy, judgment and trust where it matters most.<\/blockquote>\n                    <\/div>\n                                <p class=\"quote-card__author-info\">\n                                            <span class=\"quote-card__author\">Beyza Koyas<\/span><span class=\"quote-card__separator\">, <\/span>                                                                <span class=\"quote-card__role\">Head of Marketing at BNP Paribas Personal Finance<\/span>\n                                    <\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>From agentic commerce to supporting groundbreaking startups and embracing major tech trends,\u00a0BNP Paribas Personal Finance\u00a0reaffirmed its role as a driver of digital transformation at\u00a0VivaTech. Each year,\u00a0VivaTech\u00a0serves as a revealing lens\u2014a mirror held up to the entire tech ecosystem to measure what has truly changed. In 2026, the verdict is clear: artificial intelligence has moved beyond [&hellip;]<\/p>\n","protected":false},"author":1945,"featured_media":46344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180],"tags":[],"class_list":["post-46345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-eng"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI in Finance: key insights from VivaTech 2026<\/title>\n<meta name=\"description\" content=\"How BNP Paribas Personal Finance is deploying AI: agentic solutions, immersive learning, and the game-changing Personal Coach\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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