{"id":45016,"date":"2026-02-26T09:00:00","date_gmt":"2026-02-26T08:00:00","guid":{"rendered":"https:\/\/personal-finance.bnpparibas\/?p=45016"},"modified":"2026-03-12T17:17:07","modified_gmt":"2026-03-12T16:17:07","slug":"digital-accessibility-new-websites","status":"publish","type":"post","link":"https:\/\/personal-finance.bnpparibas\/en\/digital-accessibility-new-websites\/","title":{"rendered":"Digital Accessibility at BNP Paribas Personal Finance"},"content":{"rendered":"
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Digital accessibility is no longer an option. <\/strong>It goes far beyond the simple obligation of compliance. In the world, more than 1.3 billion people live with a disability that can make accessing digital content more complicated if it is not accessible – that’s about 16% of the global population. And it’s not just about people who are blind or deaf, but also individuals with motor, cognitive, or even temporary difficulties, such as having a broken arm, for example. In other words, if a website is not accessible, it’s equivalent to leaving out the population of China or India!<\/strong>

Faced with this reality, France has recently strengthened its regulations<\/strong> (with the European Accessibility Act) to require companies that offer digital products or services in the European Union to make their content accessible. <\/p>\n<\/div>\n\n

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In this context, at BNP Paribas Personal Finance, we have made digital accessibility a priority<\/strong>, to allow everyone to navigate easily without getting lost or discouraged.<\/p>\n<\/div>\n\n

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The starting point: a thought-provoking observation<\/h2>\n<\/div>\n\n
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The BNP Paribas Personal Finance and Observatoire Cetelem websites are the showcase of the company’s activities. However, their accessibility left much to be desired: a score of around 30%, sometimes confusing navigation, difficult-to-read content, insufficient contrast… In short, a obstacle-ridden journey for users with specific needs.<\/p>\n<\/div>\n\n

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The central question of this website overhaul project then imposed itself:<\/p>\n<\/div>\n\n

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How can we make sure that every visitor, regardless of their profile, can access the information?<\/em><\/strong><\/p>\n<\/div>\n\n

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At the same time, the company was unveiling its new Brand Book<\/a>, laying the foundations for a renewed visual identity that was already aligned with the key principles of accessibility.<\/p>\n<\/div>\n\n

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That’s how the project started.<\/p>\n<\/div>\n\n

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The challenge: to modernize and make accessible while remaining faithful to our brand<\/strong><\/h2>\n<\/div>\n\n
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Rethinking about twenty pages per site and dozens of articles, while respecting both the RGAA<\/a> (General Reference for Improving Accessibility) criteria and the 2024 Brand Book<\/a>, was a real challenge.<\/p>\n<\/div>\n\n

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Auditing existing sites, defining priorities, designing mockups, user testing, and implementation… Each step was guided by the desire to combine aesthetics, readability, and functionality.<\/strong><\/p>\n<\/div>\n\n

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The result: more than just a facelift.<\/strong><\/h2>\n<\/div>\n\n
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Today, the Corporate Web sites of personal-finance.bnpparibas<\/a> and observatoirecetelem.com<\/a> display an accessibility score of over 66%<\/strong>. Fluidity, simplicity, and readability have become the watchwords. The design? More modern and in line with the brand identity.<\/p>\n<\/div>\n\n

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This overhaul is not just a simple “facelift”, it’s a strong signal. Digital accessibility is about inclusion, collective efficiency, and is consistent with our mission to promote more responsible and sustainable consumption, serving everyone<\/strong>.<\/p>\n<\/div>\n\n

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Digital accessibility is no longer an option. It goes far beyond the simple obligation of compliance. In the world, more than 1.3 billion people live with a disability that can make accessing digital content more complicated if it is not accessible – that’s about 16% of the global population. And it’s not just about people […]<\/p>\n","protected":false},"author":1945,"featured_media":45005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176],"tags":[],"class_list":["post-45016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-en"],"acf":[],"yoast_head":"\nDigital Accessibility at BNP Paribas Personal Finance<\/title>\n<meta name=\"description\" content=\"At BNP Paribas Personal Finance, we have made digital accessibility a priority. 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