{"id":39978,"date":"2024-06-18T14:21:39","date_gmt":"2024-06-18T12:21:39","guid":{"rendered":"https:\/\/personal-finance.bnpparibas\/discover-our-new-cetelem-brandbook\/"},"modified":"2024-06-18T14:40:13","modified_gmt":"2024-06-18T12:40:13","slug":"new-cetelem-brandbook","status":"publish","type":"post","link":"https:\/\/personal-finance.bnpparibas\/en\/new-cetelem-brandbook\/","title":{"rendered":"Discover our new Cetelem Brandbook!"},"content":{"rendered":"<div class=\"container\">\n<p class=\"wp-block-paragraph\">Unique, anchored in pop culture and associated with an iconic mascot, our brands need to evolve regularly to be in line with the changing world in which we operate.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">A new phase of evolution took place this year! A substantial work carried out jointly with 8 countries (Italy, Germany, Spain, Portugal, France, Belgium, the Netherlands and the UK) and our business teams.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\"><strong>A necessary project<\/strong><\/h2>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">That is why we have started this project on our <strong>Cetelem<\/strong> brands, with several objectives in mind:<\/p>\n<\/div>\n\n<div class=\"container\">\n<ul class=\"wp-block-list\"><div class=\"container\">\n<li><strong>Be fully connected<\/strong> with the real lives of our customers, be at the heart of our&nbsp;partners&#8217; activity and stick to the expectations of our employees<\/li>\n<\/div>\n\n<div class=\"container\">\n<li><strong>Modernize<\/strong> our brand\u00a0with a more up-to-date color palette, illustrations, icons, new mascot poses and new this year: emojis!<\/li>\n<\/div>\n\n<div class=\"container\">\n<li><strong>Adapt<\/strong> ourselves to new digital and marketing channels<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\">We are very proud of the result that capitalize on both strong local brands (Cetelem, Findomestic Banca, AlphaCredit, Creation, Consors Finance BNP Paribas) and the power of BNP Paribas Personal Finance in order to succeed in the dual challenge of developing local activities and our major international partnerships.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\"><strong><strong>Brandbook new assets in motion!<\/strong><\/strong><\/h2>\n<\/div>\n\n<div class=\"container\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"iframe-wrapper\"><iframe title=\"Vid\u00e9o Youtube - BNP Paribas Personal Finance - Nouveau brandbook (Version fran\u00e7aise)\" src=\"https:\/\/www.youtube.com\/embed\/V9btOQOP5H0?feature=oembed\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Unique, anchored in pop culture and associated with an iconic mascot, our brands need to evolve regularly to be in line with the changing world in which we operate. A new phase of evolution took place this year! A substantial work carried out jointly with 8 countries (Italy, Germany, Spain, Portugal, France, Belgium, the Netherlands [&hellip;]<\/p>\n","protected":false},"author":1945,"featured_media":39976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[215],"tags":[],"class_list":["post-39978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company"],"acf":[],"_links":{"self":[{"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/posts\/39978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/users\/1945"}],"replies":[{"embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/comments?post=39978"}],"version-history":[{"count":5,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/posts\/39978\/revisions"}],"predecessor-version":[{"id":39987,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/posts\/39978\/revisions\/39987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/media\/39976"}],"wp:attachment":[{"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/media?parent=39978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/categories?post=39978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/personal-finance.bnpparibas\/en\/wp-json\/wp\/v2\/tags?post=39978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}