{"id":37237,"date":"2023-06-02T10:52:12","date_gmt":"2023-06-02T08:52:12","guid":{"rendered":"https:\/\/personal-finance.bnpparibas\/un-nouvel-episode-du-podcast-on-the-way-est-disponible\/"},"modified":"2024-12-10T12:22:52","modified_gmt":"2024-12-10T11:22:52","slug":"un-nouvel-episode-du-podcast-on-the-way-est-disponible","status":"publish","type":"post","link":"https:\/\/personal-finance.bnpparibas\/en\/un-nouvel-episode-du-podcast-on-the-way-est-disponible\/","title":{"rendered":"<strong>Un nouvel \u00e9pisode du podcast On The Way est disponible\u00a0!<\/strong>"},"content":{"rendered":"<div class=\"container\">\n<p>Pour cet \u00e9pisode, direction les champs de fleurs, avec Hortense Harang, co-fondatrice de Fleurs d\u2019Ici et de wetradelocal.io&nbsp;!<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"has-text-align-center\"><em>Comment allier entreprise profitable et int\u00e9r\u00eat g\u00e9n\u00e9ral&nbsp;? Est-ce possible&nbsp;? Si oui, pourquoi personne ne s\u2019y met&nbsp;?<\/em><\/p>\n<\/div>\n\n<div class=\"container\">\n<p>Aujourd\u2019hui, <strong>le local ne constitue que 7% de l\u2019offre dans nos grandes enseignes fran\u00e7aises<\/strong> de la distribution. A titre d\u2019exemple, il est plus simple de se fournir de l\u2019ail venant d\u2019Argentine que d\u2019un producteur qui en fait pousser \u00e0 20 km de chez soi\u2026 Et ce constat est aussi valable pour les fleurs&nbsp;! C\u2019est l\u2019une des probl\u00e9matiques auxquelles Hortense a souhait\u00e9 rem\u00e9dier fondant Fleurs d\u2019ici.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p>Dans cet \u00e9pisode, elle nous d\u00e9livre son exp\u00e9rience et les \u00e9tapes qu\u2019elle a suivies pour cr\u00e9er Fleurs d\u2019Ici, et arriver jusqu\u2019au succ\u00e8s florissant que l\u2019entreprise conna\u00eet aujourd\u2019hui.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p>Son enjeu principal&nbsp;:<strong> convaincre les fleuristes de proposer des fleurs locales<\/strong>, mais aussi donner envie aux consommateurs de choisir une violette plut\u00f4t qu\u2019une rose, produite pr\u00e8s de chez lui. Aujourd\u2019hui, ce sont 300 nouvelles fermes florales en France, des fleuristes qui se pr\u00e9sentent d\u2019eux-m\u00eames pour travailler avec Fleurs d\u2019Ici et des consommateurs qui ne reviendront pas en arri\u00e8re. Pour cela, il a fallu casser les codes et prouver qu\u2019il \u00e9tait possible de revenir au local, sans alt\u00e9rer l\u2019efficacit\u00e9 des entreprises. Autrement dit, remettre l\u2019ancien rythme des saisons au go\u00fbt du jour gr\u00e2ce \u00e0 une utilisation du digital pouss\u00e9e et efficace&nbsp;: c\u2019est l\u2019histoire de Fleurs d\u2019Ici, au micro d\u2019On The Way.<\/p>\n<\/div>\n\n<div class=\"container\">\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n    <style type=\"text\/css\">\n        #block_d7b7f7fa6319db7aa767367bcff0d410 {\n            border-color: #00915a !important;\n            color: #00915a !important;\n        }\n        #block_d7b7f7fa6319db7aa767367bcff0d410:hover {\n            background-color: #00915a !important;\n            color: #ffffff !important;\n        }\n    <\/style>\n\n<div class=\"container\">\n\n    <div class=\"my-3 text-center\">\n\n        <a id=\"block_d7b7f7fa6319db7aa767367bcff0d410\" href=\"https:\/\/podcast.ausha.co\/on-the-way\/hortense-fleurs-d-ici\" target=\"_blank\"  class=\"btn btn-border\">\n            D\u00e9couvrez l&#8217;\u00e9pisode en int\u00e9gralit\u00e9 ici ! \n                    <\/a>\n\n    <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pour cet \u00e9pisode, direction les champs de fleurs, avec Hortense Harang, co-fondatrice de Fleurs d\u2019Ici et de wetradelocal.io&nbsp;! Comment allier entreprise profitable et int\u00e9r\u00eat g\u00e9n\u00e9ral&nbsp;? Est-ce possible&nbsp;? Si oui, pourquoi personne ne s\u2019y met&nbsp;? Aujourd\u2019hui, le local ne constitue que 7% de l\u2019offre dans nos grandes enseignes fran\u00e7aises de la distribution. A titre d\u2019exemple, il [&hellip;]<\/p>\n","protected":false},"author":1933,"featured_media":41287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176],"tags":[],"class_list":["post-37237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un nouvel \u00e9pisode du podcast On The Way est disponible\u00a0!<\/title>\n<meta name=\"description\" content=\"Pour cet \u00e9pisode, direction les champs de fleurs, avec Hortense Harang, co-fondatrice de Fleurs d\u2019Ici.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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