{"id":36986,"date":"2023-03-29T08:00:00","date_gmt":"2023-03-29T06:00:00","guid":{"rendered":"https:\/\/personal-finance.bnpparibas\/ameliorer-linclusion-financiere-en-facilitant-lacces-a-la-consommation-pour-les-jeunes\/"},"modified":"2024-12-10T09:47:41","modified_gmt":"2024-12-10T08:47:41","slug":"improving-financial-inclusion-facilitating-access-to-consumption-for-young-people","status":"publish","type":"post","link":"https:\/\/personal-finance.bnpparibas\/en\/improving-financial-inclusion-facilitating-access-to-consumption-for-young-people\/","title":{"rendered":"<strong>Improving financial inclusion by facilitating access to consumption for young people<\/strong>"},"content":{"rendered":"<div class=\"container\">\n<p>When you\u2019re young, your head is full of projects! Many projects that are often structuring for the future, but not large financial capacities to carry them out\u2026 This is the case, for example, when you want to pass your driver\u2019s licence, or to upgrade your student housing.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p>In line with its raison d&#8217;\u00eatre, BNP Paribas Personal Finance aims to improve financial inclusion and thus to allow access to financial services to as many people as possible. To this end, our Belgian teams have set up a new offering that meets the financial needs of young people and allows them to improve their understanding of major banking principles. Focus on the <a href=\"https:\/\/www.cetelem.be\/fr\/pret-be-free\/\">Be Free project<\/a>!<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\"><strong>Be Free: the financial inclusion project for young people<\/strong><\/h2>\n<\/div>\n\n<div class=\"container\">\n<p>The <strong>Be Free<\/strong> offer, developed by AlphaCredit in Belgium in 2022, is aimed at young people and aims to offer them more autonomy, a value that is particularly dear to them, through two funding packages for expenses related to their <strong>studies<\/strong> or <strong>mobility<\/strong>.&nbsp;<\/p>\n<\/div>\n\n<div class=\"container\">\n<p>Sabine Li\u00e9nard and Pauline Sandron, who led the Be Free project, explain their approach:<\/p>\n<\/div>\n\n<div class=\"container\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"iframe-wrapper\"><iframe title=\"Vid\u00e9o Youtube - 2023_PF_Sabine_Pauline_BeFree_EN_Sub_EN\" src=\"https:\/\/www.youtube.com\/embed\/AgP_WctjSMg?feature=oembed\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">The communication around this offer<\/h2>\n<\/div>\n\n<div class=\"container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/personal-finance.bnpparibas\/app\/uploads\/sites\/4\/2023\/03\/photo_kathlyn_en_rond.png\" alt=\"\" class=\"wp-image-36978\" width=\"188\" height=\"161\" srcset=\"https:\/\/personal-finance.bnpparibas\/app\/uploads\/sites\/4\/2023\/03\/photo_kathlyn_en_rond.png 349w, https:\/\/personal-finance.bnpparibas\/app\/uploads\/sites\/4\/2023\/03\/photo_kathlyn_en_rond-300x258.png 300w, https:\/\/personal-finance.bnpparibas\/app\/uploads\/sites\/4\/2023\/03\/photo_kathlyn_en_rond-145x125.png 145w\" sizes=\"auto, (max-width: 188px) 100vw, 188px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Kathlyn Declau Marketing Campaign Manager, highlights the challenges that AlphaCredit teams have faced. Indeed, the communication issue around this offer was huge, to address young people in an original way, using their codes, their words, but also their favorite channels such as the social network Instagram, in order to convey <strong>messages that appeal to them<\/strong>.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"container\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/personal-finance.bnpparibas\/app\/uploads\/sites\/4\/2023\/03\/befree_gif_campagne_en.mp4\"><\/video><\/figure>\n<\/div>\n\n<div class=\"container\">\n<p>Thus, this campaign responds to our desire to position ourselves as a trusted partner for these important moments in the lives of young people, while providing them with all the tools to improve their knowledge of the world of credit. By enabling them to understand financial products, they can make informed decisions.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\"><strong>Et apr\u00e8s ?<\/strong><\/h2>\n<\/div>\n\n<div class=\"block quote-with-author\">\n    <div class=\"container\">\n\n        <blockquote class=\"quote-card\">\n            <div class=\"quote-card__media\">\n                <img decoding=\"async\"\n                    src=\"https:\/\/personal-finance.bnpparibas\/app\/themes\/personalfinance-v2\/dist\/images\/cnx-quotes.png\"\n                    alt=\"\"\n                    loading=\"lazy\"\n                    class=\"quote-card__image\">\n            <\/div>\n\n            <div class=\"quote-card__content\">\n                                    <div class=\"quote-card__text\">\n                        <p>In 2023, AlphaCredit will further contribute to a more sustainable economy. That is why one of our priorities is to have an impact on the four pillars of sustainable finance: energy transition, mobility, the circular economy and financial inclusion.<br \/>\r\nThe inclusion of young people is particularly important to us, offering them specific financial services through our Direct distribution channel, that is to say via the website, initially.<br \/>\r\nLeur offrir une premi\u00e8re exp\u00e9rience po Providing them with a positive and responsible credit first experience is very important for both AlphaCredit and this segment.<\/p>\n                    <\/div>\n                                <div class=\"quote-card__author-info\">\n                                            <span class=\"quote-card__author\">Philippe B\u00e9zieau<\/span><span class=\"quote-card__separator\">, <\/span>                                                                <span class=\"quote-card__role\">CEO of AlphaCredit<\/span>\n                                    <\/div>\n            <\/div>\n        <\/blockquote>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>When you\u2019re young, your head is full of projects! Many projects that are often structuring for the future, but not large financial capacities to carry them out\u2026 This is the case, for example, when you want to pass your driver\u2019s licence, or to upgrade your student housing. In line with its raison d&#8217;\u00eatre, BNP Paribas [&hellip;]<\/p>\n","protected":false},"author":1933,"featured_media":36980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176],"tags":[],"class_list":["post-36986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improving financial inclusion for young people<\/title>\n<meta name=\"description\" content=\"The Be Free offer aims to improve financial inclusion by facilitating access to consumption for young people.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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