The Cetelem foundation
Our Promise
Drive the dynamics of solidarity and sharing through digital
Support organizations of general interest, actors of digital inclusion in France
Contribute to the fight against the digital divide and the exclusions it generates
Why inclusion through digital sharing?
Because 13 million French people report having difficulties in accessing digital and/or using digital tools according to the Mission Société Numérique.
Inequalities in access to and use of digital technologies are growing, especially among the most vulnerable. Access to social rights, public services, employment and education is thus compromised for many French people.
The Cetelem Foundation in 5 main dates
1992
2001
2005
2010
2018
- 1992: Creation of the Cetelem Foundation, under the aegis of the Fondation de France, with the positioning «Cetelem Foundation educate to undertake». The Foundation supports the development of teaching and research in particular on any project relating to the individual, the family in society and in the field of economic, social and legal sciences.
- 2001: First evolution of the Cetelem Foundation’s purpose «to participate in the development and promotion of teaching and research both in France and abroad, on any project relating to the individual, the family and society».
- 2005: Second evolution of the purpose of the Cetelem Foundation «the support of projects initiated and carried out by students, presented by associations working mainly in the fields of solidarity».
- 2010: Modification of the object but also of the title of the Foundation «Cetelem Foundation for Budgetary Education» aimed at supporting the budgetary/economic education of individuals and more specifically of young people with the objective of preventing financial difficulties, potential sources of exclusion.»
- 2018: Last modification of the title and purpose of the Cetelem Foundation for Inclusion through Digital Sharing
The 3 main areas of intervention of the Cetelem Foundation
The Cetelem Foundation is part of a process of financial sponsorship, skills sponsorship and in-kind sponsorship. Its focus areas are: digital access (tools), the transmission of digital skills (uses) and digital sharing (a culture of digital solidarity), aligned with BNP Paribas Personal Finance’s engagement strategy.
The societal challenge requires companies and States to build together the world of today and tomorrow. Through the Cetelem Foundation, at the heart of our company’s citizen engagement strategy, we strive to support inclusion through digital sharing.
With digital, everything has accelerated and our uses have changed considerably. Our belief is that no one should be left on the sidelines. Acting in the face of the major challenge of the fight against illictronism, by supporting associative partners carrying projects of general interest is the ambition of our Foundation.
3 concrete examples of engagement
Social inclusion
Digital access for those
who are now excluded.
The association Sciences Technologie Société is carrying out the «Numérik Mobile» project and is proposing to promote digital mediation for the general public by means of a three-wheeler travelling on the forecourt of town halls, shopping centres and in the heart of neighbourhoods.
Their actions make it possible to reach out to residents and support them in the online process, to make them discover the uses of digital tools and to initiate debates on the issues of digital.
The scooter travels to Paris in the 20th and 13th districts and has allowed many inhabitants to be directed to one of the Houses of Digital Mediation for training.
Profesional inclusion
The transmission of digital skills to master their uses and prepare for the jobs of tomorrow
Through its “Connected Neighbours” project, the association proposes to go and meet the inhabitants of working-class neighbourhoods in order to break the isolation and create a dynamic by reconnecting them to digital services and thus strengthen their power to act.
In partnership with Emmaus Connect, which gives equipment such as electronic tablets, it is developing a door-to-door campaign for residents to promote training and digital tools (caf, pole-emploi, etc.) and address rights that concern them but that they do not use due to lack of information or sense of lawlessness. Since its launch in 2011, the project has reached 250,000 people and has hired 300 people away from work to carry out door-to-door construction.
Education
Sharing digital technology to make it a lever of solidarity at the service of equal opportunities
The association acts for the home schooling of children with serious pathologies or disability, from the 9th grade to the 13th.
With its project «Classe Virtuelles», it develops teaching content in the form of distance courses in order to recreate the social link with isolated students and prepare them for the exams (Brevet, Baccalauréat).
The courses are taught by teachers of national education and the association equips children of the most modest families with a computer and webcam.
Since the launch of the project, the success rate for accompanied students has reached 100%.
The impact of the Cetelem Foundation in 2021
1
Cetelem Foundation team
25
employees mobilized for project appraisal
15
associations supported
511826
beneficiaries
Governance and functioning of the Cetelem Foundation
The Executive Committee of the Cetelem Foundation
The Cetelem Foundation has an executive committee composed of 9 directors including 5 company representatives and 4 qualified persons appointed for a 3-year term, renewable once. Meeting at least twice a year, this committee defines the guidelines and validates the projects supported by the Cetelem Foundation.
Composition of the Executive Committee of the Cetelem Foundation in 2022
Founder’s representatives
- Serge Le Bolès : President of the Cetelem Foundation
- Philippe Assedo : General Delegate of the Cetelem Foundation
- Isabelle Guittard-Losay : Director of Institutional Relations BNP Paribas Personal Finance and Engagement France
- Isabelle Wolff : BNP Paribas Personal Finance Brand, Communications and Prospective Director
- Perrine Tess : BNP Paribas Foundation Project Manager
External members
- Mariale Errieau : Head of new and solidarity economies service, Departmental Council of the Seine Saint Denis
- Amid Limani : Director of the Bobigny IUT of the University of Paris XIII
- Charlotte Limousin : Entrepreneur Founder THARGO
- Anne Sophie Le Bras : Director of the Google France Digital Workshop
Additional members
- Carole Destruhaut : General Secretary of the Cetelem Foundation
- Servane Delahaye : Representative of the Fondation de France
The pre-selection committee
Set up in 2021, made up of committed BNP Paribas Personal Finance staff in France, this committee reviews all eligible projects from associations and selects those most in line with the purpose of the Cetelem Foundation. The pre-selection of projects established by this committee will be presented to the Executive Committee, which is responsible for the final validation of projects as well as the granting of grants.
Participating in this pre-selection committee is an engaging and rewarding experience; I am always impressed by the wealth and diversity of associative projects around digital inclusion; voting is not always easy!
Testimony of a committed collaborator, Sandrine GORRIQUER, Project Manager – Business Coordination
We support them
Agir abcd association
Project funded: From pen to mouse: training and creation of digital content
Agence des nouvelles solidarités actives
Project funded: Consolidation of the “Pilotebudget” SOS Famille/Emmaus app project and support of the digital platform for access to fundamental rights
Les apprentis d’Auteuil association
Project funded: Digital College: Digital Education Project for Struggling Students
Sciences Technologie Société association
Project funded: Le Numérik Mobile: mediation numérique itinérante à destination du grand public
Bordeaux Mécènes solidaires
Project funded: facilitation of craft workshops
Break Poverty association
Project funded: Equipment and School Support Program for Disadvantaged/Drop-out Youth
Culture prioritaire association
Project funded: digital career guidance platform
Delta7 association
Project funded: equipping seniors with digital tablets and training in their use
L’Écloserie numérique association
Réseau e2c France
Project funded: e-Nova Platform, a community space geared towards youth employment and monitoring
Eloquentia association
Project funded: digital pathway to maintain the continuity of activity at a distance and to reach young people from rural areas throughout the country
Entourage association
Project funded: an application to enable the sustainable inclusion of people in precarious situations
Faire association
Project funded: Training in the profession of digital mediator
Homeless+ association
Project funded: Development of the V2 application to geolocate homeless people so that an association, a merchant or an individual can help them
Les entreprises pour la cité association
Project funded: Innov’Avenir : national program of numerical inclusion
Le rire médecin association
Project funded: TheClowns in video: provision of the digital equipment necessary for the intervention of the Clowns with sick children
ICI association
Project funded: Tooling Pair@Pair: training of 260 RSA beneficiaries towards digital autonomy
Inser’ Eco93 association
Project funded: Engineering and animation of the module remobilization by digital
Life CAR’e association
Project financed: Purchase of refurbished digital equipment from Emmaus Connect
Permis de vivre la ville association
Project funded: Colorization of the characters of the film LE PETIT VAMPIRE (Joann SFAR)
Positive planète association
Funded project: La Cocotte de Montreuil and La Cocotte de Saint-Quentin: creation of third-party spaces dedicated to entrepreneurship and the acquisition of digital skills in the QPV
Soliha association
Project funded: Workshops and aids for people in a digital divide
Sport dans la ville association
Project financed: Equipping and digital training of vulnerable young people in Marseille as part of a return to employment support or training through sport
Transnuméric association
Project financed: Equipping young people in a situation of digital divide, from QPV or rural areas of Lot et Garonne with refurbished equipment
Voisin malin association
Project funded: Bridging the digital divide by equipping households with connected devices (in partnership with Emmaus Connect)
Votre école chez vous association
Project financed: development of virtual classes for children with heavy pathologies
We tech care association
Project funded: Les Bons Clics: development of a platform and e-training to increase the skills of audiences with digital difficulties
La Plateforme association
Project funded: Installation of a free digital creation school for 12/18 year olds
Aurore association
Project financed: data centre training for young people out of school
Artis Multimédia association
Project funded: digital workshops for being and know-how, educational support
The eligibility of projects
The Cetelem Foundation mainly supports associations of general interest. The timing of project implementation varies. Some projects may benefit from multi-year support. The geographical location of the projects must be in France. Project leaders must display the will, capacity and/or experience necessary to implement projects related to inclusion through digital sharing.
Are you an association promoting digital inclusion? Tell us about your project!