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More French people than a month ago consider that many things will change in their lifestyle after confinement (57%, +14 points) than consider this period as a mere parenthesis (43%, -14 points).
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While three-quarters (75%) of them consider themselves to be spared from an economic standpoint, 25% are still bemoaning significant losses in income, and 80% (+40 points since March) feel that prices have risen in parallel, putting a strain on their budget.
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More and more of them are worried about their purchasing power and savings (72%, +4 points) - more than about their own health (66%) - but also about their jobs (51% of working people, +2 points).
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In this period of forced frugality, 55% of French people feel frustrated in their consumption: 47% hope to quickly regain the pleasure of consuming, and 53% on the contrary show an intention to slow down at this level.
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To support the economy (87%) but also producers in difficulty (89%), made in France is an objective for 83% of French people: consuming less, better and locally is more than ever at the heart of their concerns. An awareness stamped Coronavirus.
The full results of this survey can be found in the report and the analysis note. All the information can be downloaded from the Cetelem Observatory website.
Press contact: Rumeur Publique
Arthur Vandenkerckhove: arthur@rumeurpublique.fr | +33 6 24 35 21 38
Ophélie De Benedittis: ophélie.debenedittis@rumeurpublique.fr | +33 7 71 44 02 28
About the Cetelem Observatory
Created in 1985, the Cetelem Observatory is a research and economic intelligence structure of the BNPParibas Personal Finance group, headed by Flavien Neuvy.
In a period of profound change in trade and consumption patterns, the ObservatoireCetelem's mission is to understand changes in consumption. To meet this requirement, the Cetelem Observatory has set up an observation and analysis system based on the diversity and complementarity of content with :
- The Observatories: 2 annual reference studies for the general public carried out on an international level, one on the automobile at a global level (15 countries), the other on consumption at a European level (15 countries).
- L'Œil, les nouveaux faits de consommation à la loupe, identifies the micro-facts that prefigure innovations and significant changes in consumption.
- Les zOOms, les modes de vie en vue, proposes to explore a major theme (housing, sport, education, culture, the body...) in 3 stages, soliciting the opinion of the French through 3 waves of surveys.
www.observatoirecetetem.com | @obs_cetelem
