Cetelem becomes a major partner of Solary

Cetelem, major player of consumer credit in France, becomes a Major Partner of the E-sport club Solary.

An affinity partnership that capitalizes on common values in order to support strong development ambitions.

Facing the rise of video games – 58% of the French population (38 million of persons) regularly play video games – Cetelem wishes to support and invest in the competitive landscape of this ecosystem through a strong partnership with a major E-sport club in France, also visible at an international level.

By affinity, Cetelem’s choice fell on Solary, an E-sport club and collective composed of 50 passionate players, streamers & influencers.

Solary and Cetelem share common values of friendliness, proximity, support and responsibility.

Solary, which completes also its E-sport activity with video production and entertainment through its WebTVs on Twitch, aims to keep on diversifying: merchandising, tournament and community events, Solary trips etc.

Cetelem, which accompanies and finances the projects of French people on a daily basis with solutions adapted to new lifestyles wished to be associated with these ambitions through the creation of dedicated activation programs, which will be presented to Solary fans and the general public at a later date. 

Moreover, Cetelem launches a social media ecosystem with the creation of the Twitter account @CTLMgaming. On May 10th this account will relay a contest organised by Solary in oorder to celebrate this new partnership.

The intention is to sustain this partnership in the long term and promote access to more responsible and sustainable consumption.

« Cetelem is pleased to support a club whose collective ambition fits perfectly with the values of the company: proximity, accompaniment and innovation. It is a great opportunity for our brand to strengthen its reputation toward an audience that consumes differently, thousands of Esport enthusiasts. It is also for us, the opportunity to invest into a new communication support through competitive gaming and hit this new target “, says Serge le Bolès, Directeur de BNP Paribas Personal Finance France.

Sakor Ros, President of Solary : «  We are thrilled to welcome Cetelem as a Major Partner in the big Solary family ! They trust us to accompany them in their first steps into the gaming and Esport world. This partnership will allow us to work on many activations and projects that will benefit to our entire community !”.


** Discover the announcement of this partnership live on Solary Twitch channel on May 9th.

* Syndicat des éditeurs de logiciels de loisirs (Sell), November 2021